Firefly: A dedicated boutique recruiting and consulting firm

We are a firm that is uniquely positioned to deliver the ideal candidates for our clients. We take the time in the beginning to listen and fully understand the need, culture, and fit desired before we start. This approach positions us to only deliver the most qualified candidates for each position.

Our Story.

Firefly was formed to leverage our unique skill set, insight, and expertise in the hospitality industry and related fields to match the Brightest Talent with the Best Companies. Our specialized and personal approach attracts clients and companies that are seeking that “Right Fit” candidate. Whether you are an employer needing help or a candidate looking for your next opportunity, our goal is always win-win. We believe that you do your best work when you connect with the people around you. Creating the spark that can ignite your next RIGHT STEP IN YOUR CAREER is our mission.

We believe our experience and tenure with many of the best brands in the business uniquely qualify us to understand both sides of the equation. Our desire is to make our guests, clients, staff, and partners feel welcome and at home. Firefly is a company dedicated to hospitality, service, integrity and results, balancing the needs of client and candidate, while creating relationships that endure.

Our Team

Firefly Hospitality Recruiting is a culmination of this hospitality and recruitment expertise. Our leaders bring a passion and understanding of hospitality and a belief that success is only measured by the quality of people within your organization.


Barry Cales

Founder & Principal

• 20 years in the hospitality industry working with some of the biggest restaurant brands
• Recognized as Partner of the Year by Outback Steakhouse/Bloomin’ Brands
• General Manager of the Year, Philanthropic Cafe of the Year, and Sales and Marketing Cafe of the year

Barry Cales is the founder of Firefly Hospitality Recruiting and Consulting. Barry has spent 20 years in the hospitality industry working with some of the biggest restaurant brands. His operations experience brings an expertise developed by hiring, training and managing the positions his clients now ask him to recruit for.

Barry started his career with Outback Steakhouse/Bloomin’ Brands as corporate trainer leading to him becoming Proprietor and Joint Venture Partner of his own locations in Hawaii. Recognized as Partner of the Year for his results, his proudest accomplishments were those that resulted in success and development of the people that helped grow the businesses he led. This experience set the foundation for his next step with Hard Rock Cafe, where he led top revenue generating locations in Hawaii and San Francisco. Finally, he led  introducing Northern California to Fox Restaurant Concepts’ True Food Kitchen. As General Manager he was instrumental in staffing for two locations and leading  the New Store Opening in Walnut Creek. Achieving significant success and awards including General Manager of the Year, Philanthropic Cafe of the Year, and Sales and Marketing Cafe of the year. Barry combines his passion for people and drive for results to create an environment that is still part of those cultures today.

Hiring the best talent has always been the foundation of Barry’s success. His ability to attract and develop award winning teams has been the highlight of his career. His extensive operations experience and industry connections brings tremendous value to his clients.

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Kenneth Roberts

Founder & Principal

• Former Operations Manager for Outback Steakhouse
• Operations manager at Crunch Fitness, coordinating their expansion through the mid-west
• Co-founder of Interior Talent with Nadia Roberts

Kenneth Roberts is a Managing Partner in Firefly Hospitality Recruiting and Consulting. He started out his career in hospitality as an Operations Manager for Outback Steakhouse. He then moved into Operations and Recruitment role with Crunch Fitness managing their expansion through the mid-west. In 2003, Kenneth and Nadia Roberts opened up Interior Talent, a specialized recruitment for the Architecture, Design and Manufacturing industries. Over the last 14 years this firm has developed into a sector leader working with an elite list of global clients that include hotel and restaurant groups, global design firms and national showrooms.


Dorothy Roberts

Managing Director

• 20 years in hotel operations and sales
• 2017 Women in Business- LI Honoree
• Hospitality Consultant

Dorothy has over 20 years of experience in the hospitality arena.
She began the hotel industry in Sales and Marketing for Hilton Corporation after attaining a Bachelor of Science degree in Business Administration. She has been formally trained and certified in Hilton and Marriott corporate programs. Dorothy gained insight and expertise into all areas of hospitality by also directing operations and sales departments in various venues and hotel types. Her leadership skills and team building abilities have brought her hotels to exceed high revenue goals. Dorothy has a hospitality background encompassing various locations and working with leaders of countries and fortune 100 CEO’s. She has experience opening new hotels, working with PIP’s (property improvement plans), contract negotiations, market segmentation, financial analysis, management structure, just to name a few areas of her vast and diverse experience. She is driven to assist hospitality companies to overcome obstacles and achieve goals.

Dorothy has received numerous awards for outstanding performance and top sales recognition’s. She likes to think “outside the box” because her experience has shown her that the hospitality business is anything but predictable. She offers professionalism, financial knowledge, hospitality expertise and dedication to all her clients.

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Nadia Roberts

Talent Strategy Partner

• 18 years in talent strategy and recruitment
• Founder & Principal of Interior Talent
• Co-founder of Events for Change, Inc.

Nadia brings 18 years of brand-specific talent strategy and recruitment. As Principal of our partner firm Interior Talent, she has worked with leading hospitality and design firms who are seeking talent solutions within brand identity and customer experience. This platform has enabled her to intuitively understand brand specific hiring and the power of building the right team to drive performance results.

An Experienced Team Working with
Established Hospitality Brands

Our experience working with some of the most iconic brands in the industry uniquely qualifies us to recruit with a operator’s perspective. This leverage’s our expertise to benefit both client and candidate. We seek from the beginning to understand the client’s culture and match ideal candidates that will thrive in their new role.